Friday, 5 August 2016

The Sciencing of Beer in a Post-Fact Society

Same but Different


The recent release of Cloudwater’s double IPA v4 and v5 raised some interesting points which go beyond arguing over which is the best DIPA in the UK. I’m not reviewing these beers here because what I am actually more interested in is the wider concepts relating to the release of these beers, i.e. crowd sourcing opinions on how to develop future beers, taking one beer and changing exactly one specific element of the process (AKA The Scientific Method) to get two different beers, and planning the sequential development of a beer over multiple iterations.